Free shipping worldwide
Environmentally friendly
Xicana Owned
Sustainable Packaging
Non-Toxic

From Our Roots To Your Crown

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Welcome to Viva Maria

At Viva Maria, we believe your hair expresses your identity and story. We’re transforming your haircare experience with versatile, high-performance products thoughtfully crafted for every hair texture and lifestyle.

Experience inclusivity in haircare—whether your goal is sleek styling or nourishing your natural waves and curls. 

Viva Maria is here to simplify your regimen while celebrating your unique beauty.

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Product Line

Prime and Protect

  • Our premier all-in-one leave-in conditioner and heat protectant.
  • Leaves your hair soft, shiny, and protected without weighing it down.
  • Suitable for all hair textures—simplify your styling kit without compromising on performance.
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Hair Perfume

  • Inspired by cultural traditions, this alcohol- and water-free formula refreshes your hair with a long-lasting, luxurious scent.
  • Crafted with clean ingredients for an uplifting fragrance experience that’s kind to your strands and safe for all hair types.
  • A modern, multi-sensory way to keep your hair feeling and smelling revitalized.
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Why Choose Viva Maria?

  • Innovative Simplicity: We aim to take the hassle out of your routine. Each product is multi-functional, highly effective, and crafted to deliver results across a wide range of hair textures.
  • Clean Formulas: We use high-quality, sustainable ingredients that are gentle for you and the planet while still delivering remarkable results.
  • Founder-Led Commitment: With over 12 years of industry experience and a passion for performance-driven haircare, our founder personally ensures that every product meets real-world needs.
  • Community at Heart: As a Black and Brown-owned beauty brand, we’re committed to bridging gaps—making professional-grade haircare accessible, inclusive, and empowering.
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For Every Texture
  • ★★★★★
    I really appreciate the note and how quickly you shipped it out to me. I adore the scent. Sending you all the best vibes.
    — Kayla
  • As a stylist, finding products that perform across textures was always a challenge. Prime & Protect is my answer to that need—a product that simplifies every hair routine, no matter the hair type.
    — Yannely Ayala, Founder

Your Next Step to Stunning Hair

Ready to transform the way you care for and style your hair? Discover products that prioritize performance, inclusivity, and clean beauty.

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