About Us

Welcome to Viva Maria

At Viva Maria, we believe hair care should be as inclusive and multifaceted as the people who use our products.

Combining innovation, unwavering commitment, and bold creativity, we craft high-performance hair solutions designed to simplify your haircare routine while delivering versatility for every texture and style.

Our mission speaks to one core belief—empowering everyone to unleash their hair's full potential.

With our products, you're not just styling your hair—you’re telling a story.

Founder, Yannely Ayala

Our Mission: Inclusive Beauty, Elevated Performance

Viva Maria bridges the gap in an industry often lacking in solutions that work for a diverse range of hair textures.

We redefine what beauty products can do by offering cleaner, sustainable, and high-performing haircare essentials for everyone.

Thoughtfully formulated with intentionality, our products prioritize a seamless blend of form, function, and clean ingredients.

Whether you have straight, wavy, curly, or tightly textured hair, Viva Maria ensures that your chosen products meet your haircare and styling needs. We believe in supporting your individuality with simplicity, performance, and beauty.

Our Story: From Innovation to Impact

Viva Maria is the brainchild of founder Yannely Ayala, a trailblazing hairstylist and beauty entrepreneur.

After 12 years of managing her own salon, running a beauty retailer specializing in Black- and Brown-owned brands, and experiencing gaps in the industry for multi-textural solutions, Yannely sought to create a brand that addressed these frustrations.

Viva Maria was born out of Yannely’s determination to simplify a stylists hair product kit while prioritizing every texture. From sourcing sustainable packaging to reengineering existing hero products, Yannely has poured three years of research,  se, and care into ensuring Viva Maria offers results-driven solutions without compromise.

Today, Viva Maria not only sets the standard for stylist-quality products but also upholds sustainability, clean ingredients, and intentional inclusivity as its cornerstones.

Viva Maria’s Product Line

Our inaugural product line reimagines haircare one innovation at a time:

• Prime and Protect: Our signature leave-in conditioner and heat protectant delivers unmatched softness, shine, and safeguards against heat styling. Designed to work for a variety of hair types—from fine to thick and tightly coiled—this lightweight formula ensures every strand tells a story of beauty without compromise.

• Hair Perfume: Inspired by cultural traditions, this alcohol- and water-free hair refresher is more than a scent—it's an experience. Born from Yannely’s desire to honor heritage while providing a modern solution, our hair perfume transforms hair revival into an elegant ritual.

Designed with sustainability in mind, all packaging is reusable or recyclable, aligning function with an eco-friendly ethos.

Our Values

At Viva Maria, community drives everything.

Rooted in the importance of responsibly supporting suppliers and creators, with an ongoing goal of reinvesting in Black- and Brown-owned businesses as we grow. Our commitment to inclusion doesn’t end with our products—it’s embedded in how we build our brand to reflect the needs and aspirations of the people we serve.

With Viva Maria, you’re not just buying haircare. You’re uplifting a mission to celebrate individuality, create local impact, and empower timeless self-expression.

Experience Viva Maria
Unleash your hair's full potential.

Explore our line of performance-driven haircare today and discover solutions tailored for every texture and every story. For more information about our products or journey, ‌get in touch—we’d love to hear from you.

Let’s style your story. Together.
—The Viva Maria Team