Unleash Your Hair's Full Potential. Performance for every texture. Style for every story.
The Ultimate Leave-In Conditioner and Heat Protectant
Transform your haircare routine with Prime & Protect—a revolutionary leave-in treatment designed for all hair textures.
Created through years of passionate development and testing, Prime & Protect combines hydration, softness, and heat protection to give your hair the care it deserves with no heaviness.
Whether you’re styling for a big event or embracing your natural look, this weightless soufflé will be your new go-to for manageable, healthy, and stunning hair.
Why You'll Love Prime & Protect
Your hair, your rules! Whether you’re rocking a blowout, wash-and-go, protective style, or an air-dried aesthetic, Prime & Protect adapts to your unique needs.
Perfect for stylists and everyday users alike, this multifunctional formula is backed by performance and versatility.
Say goodbye to:
Say hello to:
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Silky shine, luxurious softness, and lightweight protection—all in a single pump.
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A haircare essential tailored for ALL textures, from fine and straight to curly and textured.
Key Features
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Weightless Soufflé Texture: Leaves no residue while delivering hydration and heat protection.
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All-Texture Capability: Designed to perform on fine, wavy, curly, coily, and textured hair.
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Heat Protection: Safeguards hair from thermal damage, keeping it soft and shiny after styling.
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Soft & Hydrating Finish: Locks in moisture for a smooth, polished feel.
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Pro Stylist Approved: Simplifies the hairstyling kit—perfect for salon use or at-home haircare.
How to Use Prime & Protect
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Start with freshly washed, damp hair.
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Dispense just one pump of product (a little goes a long way!).
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Rub your hands together to evenly distribute the product.
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Apply from mid-lengths to ends, avoiding the scalp.
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Style your hair however you desire—a sleek blowout, a protective style, or air-dried look.
Pro Tip: Combine Prime & Protect with your favorite curl cream or styling product for enhanced definition!
Ingredients You Can Trust
Formulated with love and care, Prime & Protect balances performance with safe, clean ingredients.
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Argan Oil: Nourishes and moisturizes for smooth, shiny hair.
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Hydroxyethylcellulose: Adds a soft, silky, and non-greasy feel to your locks.
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Polysilicone-29: Heat protectant that shields hair while styling.
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Glycerin: Locks in moisture without weighing hair down.
Clean beauty you can rely on—free of harmful ingredients so you can feel good about what you’re using.
Why Prime & Protect is Different
After 12 formulations and 3 years of development with leading manufacturers, Prime & Protect was meticulously designed for versatility and efficacy. It delivers the perfect balance between hydration, softness, and thermal protection without the heaviness that other products bring.
Transform Your Hair Today
Discover the perfect marriage of performance and care with Viva Maria’s Prime & Protect. Let this multitasking marvel simplify your hairstyling routine while providing results you’ll love.
Whether you’re a stylist seeking a salon-grade solution or a beauty lover who just wants gorgeous hair every day, Prime & Protect has you covered.
Don’t wait—prime your style, protect your strands, and support your hair today.
All Ingredients: Deionized Water (aqua), Caprylyl Methicone, Glycerin, C12-15 Alkyl Benzoate, Dipropylene Glycol, Polyquaternium-11, Polysilicone-29, Sodium Polyactylate, Argania spinosa (Argan) Kernel Oil, Hydrogenated Polydecene, VP/VA Copolymer, Polyquaternium-10, Benzyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Benzoic Acid, PEG-40 Hydrogenated Castor Oil, Sorbic Acid, Fragrance (parfum)
